Tool to evaluate current market products
(CMP)
Attributes
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Product 1:
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Product 2:
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Product 3:
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Who is this product aimed at? (Target market)
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List the ingredients
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Does the product have any nutritional claims?
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Explain the packaging
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What is the shelf life?
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How does the packaging protect the product?
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In your opinion – What is the best marketing attribute of
the packaging?
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